Nationwide TikTok Content (2023 - Present)
Associate Creative Director - Ogilvy
As Associate Creative Director for Nationwide’s TikTok presence, I led the creative vision and production of short-form, social-first videos that both educated and entertained. Our mission was to turn topics like brand affiliation, financial tips, insurance knowledge, pet care, seasonal weather preparedness, and key marketing campaigns into engaging “edutainment” that felt native to TikTok and connected with a broad audience.
I worked with a small but nimble team, traveling to Nationwide’s Columbus, Ohio headquarters each quarter for three-day shoots. Using the Nationwide campus as our set and employees as our talents. In that short window, we’d capture around 20 pieces of content—maximizing efficiency while keeping production values high. From brainstorming and scripting to props and talent coordination, I partnered closely with Nationwide’s social media lead to make sure every video aligned with brand goals while still feeling fresh, approachable, and on-trend.
Since launching in 2023, the channel has grown to more than 24K followers, generated over 175 million video views, went from 8 post a year to 49 posts, and reached 150 million viewers. By blending education with entertainment and staying plugged into the pulse of TikTok culture, we transformed Nationwide’s channel into a high-performing platform that builds awareness, delivers value, and strengthens the brand’s connection with a younger, digital-first audience.