Henbo X Roosi: Flame Ghost 1 Sneaker (2022)

Head of Creative, Design, Art Direction, Curator

At roosi, I led the collaboration with tattoo artist Henbo Henning to bring his first-ever custom sneaker to life. Known for his style that blends American and Japanese traditional motifs, Henbo transformed the low-top silhouette into FLAME GHOST 1 — a moving canvas of folklore monsters, ghosts, and hauntingly playful creatures. My role was shaping how the artwork lived on the sneaker and positioning the release so it felt more like an art object than a product.

For us, the project was about more than making footwear. It was about celebrating our friendship with Henbo, honoring his multidisciplinary practice, and pushing the boundaries of what collaboration can look like. We launched FLAME GHOST 1 as a limited release exclusively through our site, complete with signed, numbered flash sheet prints as certificates of authenticity. The drop resonated with our community and sold out with over 200 preorders.

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