Nationwide "So Much More" 1.0 & 2.0 (2024 - Present)
featuring Peyton Manning & Saquon Barkley

Associate Creative Director - Ogilvy

As an Associate Creative Director, I led the creative development and execution of social and social-first content for Nationwide's high-profile "So Much More" campaign, featuring Peyton Manning and Saquon Barkley. The main goal of this campaign was to show that Nationwide offers "so much more" than just insurance; they also provide comprehensive financial services.

We used Peyton and Saquon as a metaphor to bring this expanded value to life, illustrating how Nationwide supports people in many different aspects of their lives. Working closely with the larger Nationwide/Ogilvy brand team, my focus was to creatively translate this core message into engaging, platform-native content. I spearheaded the ideation of fresh social concepts, directed the creation of optimized cutdowns, and was on-set to capture unique, authentic social-first content. My aim was always to ensure every piece resonated with our audience and amplified the campaign's central idea.

Our creative approach really leaned into authenticity and designing content specifically for each social platform. Instead of just cutting down TV spots, we built a rich library of original content. This meant capturing genuine behind-the-scenes moments, direct-to-camera interactions, and quick Q&As with the athletes. This proactive, social-first production ensured we had plenty of engaging material that felt organic to each platform, truly leveraging the talent's personalities to build deeper connections.