Play the case study below
To explore the repercussions of getting behind the wheel after a night of excessive drinking, Diageo created a 360° virtual reality experience that puts users in the front seat of a devastating car crash. By using immersive 360° and virtual reality technology to tell this story, Diageo powerfully highlights the negative impact that one bad decision can have on multiple lives. For the full experience, users can sit in an interactive motion-chair synced to audio and choreography in the video while wearing a VR headset. For those at home, “Decisions” is also globally accessible through Facebook 360, YouTube 360 and virtual reality applications Oculus and the New York Times’ NYT VR.
This campaign put Johnnie Walker on the forefront of technology and organic press they never seen for postive social awareness.
Client: Diageo / Johnnie Walker
Agency: VaynerMedia
Copywriter Partner: Kevin Daley
Role: Designer
Watch the experience below
